If you want to be a successful tobacco control advocate, you need to make sure that your message is being heard and understood. Knowing how to work with the media to draw attention to your issue is an important component of success – but it’s not something most people are familiar with. This page provides resources for crafting an effective message, soliciting news coverage, and developing a communications strategy. You’ll find sample press releases and op-ed submissions along with other tools for working with the media to move your issue forward.
Media Advocacy Tools
Knowing how to build relationships and engage with the media is a vital part of your campaign. This section will get you started with helpful advice for writing press releases, putting out statements, alerting the media about your events, and getting published in your local newspaper.
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