TFRI MEDIA ADVOCACY TOOLKIT

Press Releases
Press releases are an important way to get your story out to the media. They are short, news story-style announcements that provide information about your actions, events, and initiatives to reporters, editors, and producers. We provide tips to help you write an effective one, along with a sample press release for reference.


Media Advisories & Written Statements
Media advisories are very short, informational announcements about upcoming events. They tell media outlets the who, what, where, when, and why of your event, and encourage news coverage. Written statements will often be provided in reaction to events or to make known your group’s opinion on a subject. We’ve got helpful tips to assist you with both.


Letter to the Editor
Writing a letter to the editor of your local newspaper is a great way to draw attention to an issue in your community. Here’s some help to craft an effective one and a sample.


Opinion Editorials
Op-eds are opinion pieces submitted to newspapers by outside people or organizations. They are an important tool in any campaign for change, allowing you to both spread awareness of your cause and position yourself as an expert on the issue. But getting them published requires effort and attention to detail. Here, we’ve got handy tips and a sample op-ed to help you understand what it takes to make news.


Editorial Board Meetings
If you really want to get your issue on the radar of a local news outlet, requesting a meeting with its editorial board can be an effective line of communication. This provides the opportunity to get in a room with decision makers and state your case. A successful meeting can amplify your cause exponentially. We’ll help you understand how to get an appointment and what to say when you do.


Working with the Media
How do you build relationships with members of the media? What’s the best way to contact them to establish a line of communication? How should you approach an interview? We’ve got some handy advice to help you answer those questions.

 

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