CAPACITY BUILDING TOOLS
Now that you’ve decided to take action on an issue, you’re going to need to build an effective team and campaign. We have a variety of tools to help you do that. This area includes assessment tools to determine the readiness of your campaign, resources for building your coalition and developing your campaign plan, tips on constructing your elevator pitch, and more. These tools can support and enhance your work throughout all phases and keep you on track for success.
A successful campaign requires a clear, specific objective and a detailed plan to achieve it. Furthermore, it needs an effective way to communicate those things. The tools included in this section will help you understand the steps to achieving policy change, develop an objective, plan your action steps, and communicate it using no more than 27 words, nine seconds, and three main points. (Really, it can be done.)